Frank Petronio photographer

Polaroid 20x24

800mm lens, Sinar shutter

64,000 watt/sec of strobe

The camera has its own technician

Back when I was a wiseass on various photography forums I developed a small following (ca. 2011). One fellow asked me to do his engagement photos with the Polaroid 20x24 camera at the NYC studio. I only charged him $500 (rather than $2500) because I was excited to try the camera out. I think the studio rental was $1800 and each exposure was $300 but I suspect the prices fluctuated somewhat. In any event it cost him a pretty penny… travel, nice hotel, professional stylist, and at the end of the day there were 8 or 10 large prints that he suddenly realized he needed to ship home to Atlanta ~ hustle to find a shipping box and arrange safe passage ($$$). By the time he got one or two framed he must have spent $10 grand. Ouch. 

He called me last year to ask if I wanted the prints because they were getting divorced? Bummer but no, I did not. Of course if someone bothered to store these prints for 100 years they’d become priceless again. But it ain’t going to me. 

It was fun using the giant camera but I wish I had slowed down long enough to have made some better photos of the process. As it was these are the only snaps I have, from a crude small sensor camera. 

I haven’t checked the status of where Polaroid 20x24 is at lately… like a lot of art there was a wealthy backer of the enterprise. There was some sort of relationship with the Impossible Project and other trendy ventures but I never paid any further attention. Hipsters get more wrapped up in the media than the medium when they should be out making new photographs instead.

Back in the 80s-90s when Polaroid was a viable tool for professional photography I thought it was too expensive, wasteful and time consuming. Its chemistry stunk like old piss. And like Kodachrome it gets overly romanticized in spite of being a lousy way to make pictures. 

The camera tech I worked with ~ Jennifer Trausch ~ is a damn good photographer who has mastered the 20x24 Polaroid and 8x10 conventional film cameras. Better than me. Her website hasn’t been updated in years, no idea what she does now. 

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